To support POC’s mission and improve safety for road cyclists it has partnered with Light Flex Technology to explore a new and innovative printed light technology. The approach being explored is at the forefront of research and development as it uses independent active light to support rider visibility as opposed to regular passive reflective technology used on most bike apparel. POC is a Swedish company with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. To support rider safety POC has always considered new technologies and ideas and working with Light Flex Technology is an illustration of this as the common goal is to move garment safety features from existing passive reflection to independent active light. Light Flex Technology uses its new printed light technology which can be incorporated into any wearable to increase visibility. The patented technology is lightweight, flexible, washable and easily integrated. Light Flex Technology offers design flexibly since it can be printed in complex shapes and does not compromise comfort or aesthetics. Johan Weman, responsible for digital business at POC, says: “Innovation in safety is very important to us and we have created an in-house team, called POC AID, to look at all the possibilities of proactive and digital technology to support rider safety. Incorporating Light Flex Technology is a perfect example of what it’s about and it’s really exciting to see the potential of this technology working hand in hand with POC’s core mission.” “The luminous vest we are developing is currently under testing as part of POC proto, which is where we explore and evaluates new technologies, visions and solutions. Currently the implementation is in the prototype stage, and over the following months we will continue with our extensive tests to optimize the system together with Light Flex Technology, but we are really motivated by the possibilities we are uncovering.” Victoria Bäcksin, GM at Light Flex Technology says: “We value the collaboration with POC since we are in alignment in our goals to increase safety and maintain the performance and style of the products. We are excited to continue developing new applications of our technology that will strengthen the collaboration between POC and Light Flex Technology to achieve a safer sports practice.” Notes to editors: POC AID POC AID is an in house initiative to further support the POC mission and explore the possibilities to improve the level of safety for our users through the use of digital applications and solutions. It is about extending our obligation and relevance to our sports and users with state of the art active protection. By taking an holistic approach to protection we can improve on the POC mission of saving lives and reducing the consequences of accidents. POC AID explores the improvements in safety for our users through researching and developing digital applications and solutions to apply proactive safety – to avoid accidents happening – together with post-active solutions, for more accurate and rapid search and rescue once an accident has occurred.